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Retail supply infrastructure for India

BetterStock.

Everything your store needs, Delivered in 60 minutes.

FMCG • Beverages • Personal Care • Tobacco & Paan • Pharmacy • Foodservice • Cosmetics & More

FMCG • Beverages • Personal Care • Tobacco & Paan • Pharmacy • Foodservice • Cosmetics & More

Built for RetailersWide AssortmentCompetitive Deals
Indian kirana store shelves stocked with FMCG productsKirana
Indian paan shop counter with beverages and impulse productsPaan
Indian pharmacy counter with OTC and wellness productsPharmacy
Indian cosmetics and beauty store shelvesBeauty
Indian restaurant foodservice counterRestaurant
Retailer receiving a B2B supply box at his storeRetail Supply
One supply network

Everything your store needs. One supply network.

Instead of dealing with multiple distributors, wholesalers and fragmented suppliers, retailers can access a broad range of products through one simple platform.

Faster Fulfilment

Get urgent and regular requirements delivered in as little as 60 minutes.

Better Stock

Get the products your customers ask for, when you need them.

Better Deals

Access competitive B2B prices, schemes and brand offers.

Better Business

Spend less time sourcing and more time growing your store.

Who we serve

Built for every kind of retail counter.

From neighbourhood kiranas to pharmacies, beauty stores and restaurants - one platform for every independent counter.

Kirana Stores

Onboard Kirana

Cosmetic & Beauty Stores

Onboard Beauty Store

Restaurants & Cafés

Onboard Restaurant

Other Retailers

Get Started
Category explorer

One platform. Thousands of products.

Nine primary categories and a deep sub-category assortment across every retail format we serve.

BiscuitsSnacksNamkeenChocolatesConfectioneryInstant foodsNoodlesBreakfastPackaged foods
Explore Products
Soft drinksEnergy drinksJuicesWaterTeaCoffee
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SoapShampooDeodorantsOral careMen's groomingWomen's hygiene
Explore Products
DetergentsDishwashFloor cleanersAir freshenersHousehold essentials
Explore Products
SkincareHaircareMakeupFragrancesBeauty accessories
Explore Products
Paan-shop FMCGImpulse productsConfectioneryBeveragesAccessories
Explore Products
OTC productsPersonal wellnessHealth & hygieneEveryday essentials
Explore Products
IngredientsBeveragesPackagingKitchen consumablesCleaning supplies
Explore Products
StationeryConvenience productsGeneral merchandise
Explore Products
How it works

From requirement to doorstep in 3 simple steps.

1

Tell us what you need

Browse categories or share what your counter requires.

2

Get the right products & deals

See relevant products, availability, schemes and offers.

3

Receive your stock

Orders can reach your store in as little as 60 minutes.

StoreOrder on APPDelivered in 60 mins
The flywheel

A retail network that gets smarter with every order.

Delivery is the fulfilment layer. The platform is supply + retail network + demand intelligence + brand distribution.

StockRun

Supply · Network · Data

More RetailersMore OrdersMore Demand SignalsBetter AssortmentBetter Brand ReachBetter DealsMore Retailer Value
For brands

Brands don't just need distribution. They need visibility, execution and growth.

Reach the right retail counters, launch products faster and understand what is actually happening at the store level.

Reach

Get products into more relevant retail stores.

Distribution

Expand availability across targeted store clusters.

Activation

Run promotions, product launches and trade programs.

Insights

Understand demand, category movement and store-level performance.

Brands

Brands building the next generation of retail.

HALDIRAM
COCA-COLA
LAYS
PEPSI
BISLERI
NESTLE
BRITANNIA
PARLE
PASS PASS
HUL
CHUPA CHUPPS
DABUR
HALDIRAM
COCA-COLA
LAYS
PEPSI
BISLERI
NESTLE
BRITANNIA
PARLE
PASS PASS
HUL
CHUPA CHUPPS
DABUR

Interested in reaching thousands of independent retailers?

Talk to Our Brand Team
Why retailers choose us

Procurement without the headache.

One-stop procurement

Reduce the number of places you need to source from.

Fast replenishment

Get urgent requirements quickly.

Better deals

Discover relevant offers and schemes.

More assortment

Access categories beyond your traditional distributor network.

Store intelligence

Understand what your store can sell better.

Less procurement headache

Spend more time running your business.

Indian delivery rider carrying B2B supply boxes on a motorbike
Fleet partners

Earn by moving business, not passengers.

Join our delivery network and help power India's next retail supply network.

Flexible delivery opportunitiesLocal delivery routesEarn per completed deliveryGrowing retailer networkSimple delivery workflowTransparent tracking
Retailer app

Your store's supply, all in one place.

Tap through the app the way a shopkeeper would — search, order, claim schemes and track what your counter should stock next.

Reorder your counter in two taps.

Illustrative

Your last order, your usual basket and nearby deals sit on the first screen — no searching required.

2 taps

to reorder

60 min

target delivery

Home

60 min
Search 4,000+ products

Last order

18 items · ₹12,480

Reorder now
TETea 250gUsual · 6 units+ Add
BIBiscuitsRunning low+ Add
SOSoap 4xDeal nearby+ Add

Tap the tabs to preview the app

FAQs

Questions, answered by audience.

Running your store just became easier.

Better stock, better deals and fulfilment in as little as 60 minutes — built for India's independent retail counters.